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• Time of issue:2020-11-10 00:00
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(Summary description)Article source: https://baijiahao.baidu.com/s?id=1682956765499149665&wfr=spider&for=pc China News Service, Shanghai, November 10th. Title: (The 3rd CIIE) The Czech "Crystal Romance" at the CIIE: Traveling across the ocean to the "Oriental Pact" Author Shao Yanfei People come and go at the Shanghai National Convention and Exhibition Center where the third CIIE is being held. In the consumer goods exhibition area, the glamorous and unique crystal cups attracted many buyers to stop and admire. Czech ELEONORACRYSTAL1834s.r.o. Xu Xuequn, general manager of the company's Asian region, told reporters that these crystal handicrafts, which condensed the exquisite carving skills of "Czech craftsmen", came to the CIIE after more than 20 days of sea journey. And he himself is also an "old friend" of the CIIE, and has promoted Czech crystal culture at the CIIE for three consecutive years. Why does a Chinese have a soft spot for Czech crystal? Xu Xuequn’s "Crystal Romance" starts more than 20 years ago. Xu Xuequn was sent to work in the Czech Republic in 1997. When I was strolling around, I was amazed by the Czech crystal. "It turns out that a wine glass can be so beautiful." Xu Xuequn decided to introduce Czech crystal products to the country. In 2001, the Chinese market that joined the World Trade Organization developed rapidly, Xu Xuequn's crystal business rose sharply, and the import volume reached 10 million U.S. dollars that year. "At that time, Czech craftsmen did what they did. We sold them. Both the shape and the pattern were based on Czech characteristics." However, Xu Xuequn did not expect that the economic crisis broke out in 2008 and his business was also affected. All the way down. “At that time, I was thinking about how to turn Czech crafts into daily necessities that Chinese people like to use and are used to.” Therefore, Xu Xuequn adjusted his business ideas and began to form a special Chinese design team in 2015 to adopt customized production. The route combines traditional Chinese culture with Czech craftsmanship, and business is picking up all the way. Xu Xuequn believes that the key to achieving a "V" turn in business lies in "deeply embracing the Chinese market." “For example, Chinese consumers’ requirements for white wine glasses are'it looks very large, but the capacity is very small.' Therefore, we have re-modified the design of the white wine glasses. One part." Xu Xuequn said that this liquor glass has been very popular since it was launched at the first CIIE, and it is still very popular in the market after being sold for three years. With his first successful debut, Xu Xuequn launched a Kung Fu tea set at the CIIE last year and won many orders; this year, at the CIIE, Xu Xuequn brought a variety of hand-painted crystal vases with cranes and phoenixes carved on the bottle. Chinese elements such as, plum, orchid, bamboo and chrysanthemum are exquisite under the shining of light. Buyers passing by here can't help but stop and take out their mobile phones to take pictures. The third CIIE is coming to an end. At this CIIE, in addition to major well-known foreign companies, there are also some small and medium-sized overseas companies such as Xu Xuequn where they use exotic overseas handicrafts to convey their culture. Xu Xuequn said frankly that participating in the CIIE for three consecutive years has gained a lot. "Every time we attend the conference, we have deepened our understanding of the Chinese market and world trends. The consumption power of the Chinese market is huge, and the gathering of buyers at the CIIE provides us with a very good opportunity to expand our business and horizons." (End) )